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Toto Wolff Set to Sell Stake Valuing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has guided the Mercedes team to historic success in F1

Mercedes team principal Toto Wolff is engaged in advanced talks to offload part of his shareholding in the Mercedes F1 outfit.

The deal values the Mercedes team at £4.6bn – a record for an F1 team – after McLaren were valued at £3.5 billion in a change of ownership structure in September.

Wolff, who holds one-third of the Mercedes F1 operation, plans to divest a stake in the region of five percent.

The 53-year-old would stay on as team boss and chief executive officer if the sale goes through.

Shareholder Structure

Remaining partners in the team are Mercedes-Benz and chemicals giant Ineos Group, who each also own one-third of the enterprise.

A Mercedes spokesperson said: "We are providing no comment on the matter. The governance of the team will remain unchanged, and each shareholder are dedicated to the ongoing success of Mercedes-Benz in F1."

Valuation Growth

The deal would represent a substantial rise in value of Mercedes F1 since Ineos Group bought its share for £208 million in 2022.

This surge reflects the expansion in valuations of F1 teams recently as a consequence of the growing popularity of the sport around the world.

This trend was evident with the success of the Formula 1 film featuring Hollywood star Brad Pitt, which debuted in summer 2023 and earned over $630m (£458 million) at cinemas worldwide.

The film represents the actor's top-grossing film and the most successful sports film ever released.

Current Performance

The Mercedes team are second in the team standings, behind McLaren Racing, with three races left this season.

Mercedes' primary racer George Russell has won 2 of the 21 grands prix this year and is in fourth place in the individual standings after McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes won a record eight consecutive constructors' championships and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, from 2014 to 2021.

EW
About the author

Eric Wilkins

Elena Vance is a venture capital analyst with over a decade of experience in UK startup ecosystems, specializing in early-stage funding and market entry strategies.

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