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The Power Struggle Over CNN Highlights How Dysfunctional American Media Now Is.

On Thursday evening, while unconfirmed reports spread about a shooting at Brown University, CNN’s Kaitlan Collins used social media, noting the confusion and guiding the public to her channel's 9pm newscast.

While CNN is certainly not a perfect news source, her statement rang true for numerous observers. It remains one of the broadcasters where there exists grounded and largely reliable reporting – especially during breaking news situations such as the one developing near a New Hampshire storage facility.

A Vulnerable Position Amid a High-Stakes Struggle

Yet CNN, now four and a half decades old, finds itself in a uncertain position as two giant media corporations compete for ownership of its parent company, Warner Bros Discovery.

Regardless of who wins, the fate of CNN has turned into a high-risk game of mergers and acquisitions, not as a question of what benefits the news-consuming public.

“This represents another instance of the profound systemic issues with roots in many years of governmental choices,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a academic specializing in media policy at the Pennsylvania University.

The debate about the future owner of Warner Bros Discovery – could it be Netflix or Paramount Skydance? – overlooks a larger point.

“It gets presented as a financial tale with powerful individuals as the central actors, but there is scant discussion of the common good,” Pickard added.

The Additional Factor: Donald Trump

This situation is further muddied by Donald Trump’s opinions about a network he has long portrayed as perhaps his chief “fake news” antagonist.

Remember the chants of “CNN sucks!” at his rallies, his administration's retaliatory suspension of reporter Jim Acosta’s press credentials, or his clashes with Collins in official meetings.

Trump now says that CNN needs new ownership. Many see this as a desire for ownership that will insulate him from negative coverage and examination. That is part of why he appears to support Paramount Skydance, which has made a hostile bid.

He has grounds to like that suitor more. For one thing, it is controlled by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

The company, parent of CBS News, also recently appointed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the editor-in-chief of that venerable news network.

A Future of Further Uncertainty

Notably, if Netflix wins, CNN and other cable outlets would first be carved out into a independent unit. This might be a relief to many at the network, but it’s far from a secure position. That arrangement could position CNN for another sale. The cycle continues.

In the view of Timothy Wu, a great deal of this is illegal, anyway. The well-known analyst of big tech’s dominance recently argued that anti-trust laws should disallow both deals.

“Each proposed deal would be harmful to the country, and both should be opposed by the government,” Wu argued.

The Fundamental Problem and a Potential Solution

Whatever happens with this particular battle, the bigger problem remains.

“What we have now is a highly anti-democratic system, but we ought not succumb to learned helplessness,” Pickard noted. Policy decisions – dating back to the 1930s and 1940s – helped to build this overly commercial monster, and new policy decisions can address it.

Can reform occur in an era where the top communications regulator refuses to acknowledge that the agency is independent? Reform is highly improbable now, but that doesn’t mean it will never happen.

Measures that support independent news organizations, aid local journalism, finance public media, and prevent the concentration of media power in too few hands are within reach – they are vital for a healthy democracy.

Regarding media ownership, bigger isn’t better. And news organizations like CNN cannot be pieces in the most recent corporate chess match.

EW
About the author

Eric Wilkins

Elena Vance is a venture capital analyst with over a decade of experience in UK startup ecosystems, specializing in early-stage funding and market entry strategies.

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