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The artist contributes his £25k prize award winnings to small concert halls

Sam Fender accepting Mercury Prize in his hometown
He received the honor last month in his hometown

The star has handed over the entirety of his £25k Mercury Prize cash to the MVT, which functions to preserve the UK's independent live music spots.

Fender was awarded the cheque on mid-October as his new release People Watching was chosen as the top album of the past year.

The musician has chosen to donate the funds to the Music Venues Trust, in recognition of the vital role small stages had in his early career.

"I personally would not have achieved my current career if it weren't for all the performances I played around the area, and further afield, when I was beginning," stated Fender. "These spaces are iconic, but they are struggling."

From early 2023 onward, more than 150 of these venues have permanently closed – about one-sixth of the total UK scene.

Over the past year, major artists like Pulp, the group Coldplay, Katy Perry and Ed Sheeran have all supported the MVT in its efforts to help venues survive, by adding a minor surcharge to their admission fees, which benefits local stages.

Fender also joined in, generating more than £100,000 on his live tour to assist numerous grassroots venues across England, Scotland, and Wales.

The money supported venues that were dealing with possible closure due to issues arising from water damage, blazes and bereavements, as well as permit problems, conflicts and neighbor objections.

Some locations received funding support in improving facilities and gear that positively impacted musicians and fans.

"The idea that revenue from concerts in large arenas helps the independent spots, where it begins for musicians like me, is just logical," Sam Fender has commented.

Pulp in concert
The group are among the artists who contributed their award prize money to non-profits

Fender is far from the only musician to contribute his Mercury Prize funds to worthy causes.

When they earned the prize in the mid-90s for their release their work, frontman Jarvis Cocker stated that the band would contribute their prize money to the non-profit War Child.

In 2002, rapper and singer Ms Dynamite divided her bounty across a few charities, including the children's charity and a charity for Sickle Cell.

"Additionally, I donated a £1,000 to the center, to their gymnastics program, because I practiced gymnastics when I was younger and they needed updated gear," she explained to the media.

Two years ago, Ezra Collective contributed their prize money to the community center that supported their band, as well as other grassroots music organisations.

Also the 1994 recipients the group contributed their prize to a multiple sclerosis charity after a acquaintance was found to have the disease.

"Winning was quite enough," remarked singer Small. "The money was the cherry on top but we could do without the bonus, because we had the honor. So our victory touched another person's life."

Recently, the trust revealed it had saved two grassroots venues in the South East, by placing them under public stewardship.

One venue in the city and the second in Bristol were purchased under the community ownership program, which is backed by Arts Council England and music fans who acquire "stakes" in the buildings.

EW
About the author

Eric Wilkins

Elena Vance is a venture capital analyst with over a decade of experience in UK startup ecosystems, specializing in early-stage funding and market entry strategies.

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